Dave & Buster’s

Integrated Media Campaign

Dave & Buster’s needed to promote their private events hosting capabilities available at many of their locations, to both businesses and consumers. Two multi-channel campaigns were designed, one for each of the audiences. Both utilized highly personalized direct mail and email that both linked to personalized landing pages where the visitor was incentivized to complete a lead generating form.

CLIENT
OCDM Direct Marketing

ROLE
Art direction & design